Watch the secret millionaire Simachev. There is no money, but you hold on: “secret millionaire” Denis Simachev has caused popular anger
Denis Simachev was born into a Moscow family of hereditary military men. Being a very obedient child, he did everything his parents said, right up to graduation from school. Creative circles and studios bore fruit: young Simachev flatly refused to do military career and entered the Textile Academy. When he graduated in 1999, the name of Denis Simachev in a matter of months became a symbol of success - his T-shirts, jeans and jackets, made conscientiously and with a sense of humor, immediately became popular. Simachev depicts on them either Vladimir Putin, or Khokhloma patterns, or returns to Soviet symbolism. His things are adored and " cool guys", And young girls who boldly combine leather jackets from the Denis Simachеv brand with their favorite outfits from Chanel, Louboutin, Louis Vuitton, Balenciaga. Together with the store on Stoleshnikov Lane, Denis opened a bar, which became a real center of attraction for the tireless party-goers of Moscow. On top of that, he created Low Budget Family, a company of non-professional DJs, which includes himself. Member of the Snob project since April 2009.
Nickname
“I have two pseudonyms. Loser is a DJ pseudonym, and on all tours I am DJ Loser. And another pseudonym, Ahmed, appeared here in the bar. I was asked questions on our blog, and someone addressed me and asked “Ahmed” a question. Since then that’s what they call me.”
The city where I live
Moscow
Birthday
Where he was born
“I was born in Moscow, on Mazutka, this is the criminal name for the area near the Cosmos hotel. Officially, 32 thieves in law lived there at that time. Therefore, everything revolved around boyish concepts. And all the guys “in the area” know this name.”
Who was born to
“I was born into an old Moscow military family. Muscovite in the fifth generation. Basically, everyone in the family was military, starting from the security officers of the times of the revolution, everyone served: in the First World War, in the Second, in cold war. KGB, FSB - these structures were directly related to our family. And I was constantly being prepared for the fact that I would have to become at least a general. My dad, Nikolai Aleksandrovich Simachev, taught me from childhood to call him simply a military man, and that’s what I say. Mom, Lyudmila Georgievna Simacheva, worked as an English and Russian teacher.”
Where and what did you study?
Where and how did you work?
“I never worked anywhere before creating trademark Denis Simachev. In the work book that they gave me in 2000, when I created my company, it says: “leading designer.”
What did you do?
An ironic T-shirt with Putin in Thai style in a frame of flowers impressed everyone.
“It seems to me that for the first time in for a long time made people think about patriotism at a time when it was completely unfashionable.”
First created and invented
A bar and store of the same name in one room in Moscow.
“When we thought about having a bar downstairs and a store upstairs, many people said that this was wrong, stupid, and a deliberately failed project. But the experiment was a success."
Successful projects
“Low Budget Family is a DJ crew that I gathered around me from non-professional DJs. We received the Night Light Award for it as best project of the year. Our family includes six DJs: DJ Luzer is me, DJ OneDollar is the art director of our bar Sergei Oranzh, DJ IGO-GO is the art director of the Solyanka club Igor Kompaniets, DJ HotDog is the photographer Lesha Kiselev, DJ Sister is a Japanese scholar by profession Masha Pirumova, sister of Andrei Pirumov, and, of course, DJ E.Bak - owner of the designer furniture store Zhenya Bakaev. Nobody knew us, but we promoted ourselves so competently that we have the whole year booked and only our price, which is quite high, restrains the excitement.”
Known for
He makes the best T-shirts and the best parties in Moscow - before, everyone tried to get into his club in the showroom at the Arma factory, now the Simachеv bar-shop is packed to capacity.
“It is always very difficult to answer the question of what you are famous for. It’s like when learning English - what I can and what I can’t. It’s more interesting for me to hear it from others.”
I'm interested
“I’m interested in observing what is happening, and maybe fashion is an opportunity to transform my observations into some kind of product that can be sold and earn money from it for a living.”
I love
« Cheerful people, I love people smiling around me, I love solving unsolvable problems, I love life - for what it is, and for the fact that it is so interesting.”
Well, I don't like it
"Envy. Stupidity really pisses me off, it irritates me. I don’t like ugly people, but this is not about physics, but about the ugliness of the inner soul - I have nothing to take from such a person. And I don’t like situations where I need to communicate with such people.”
Favourite drink:“I don’t know what it’s called correctly - it’s a green liqueur with vodka. But we all call it “Lado-4”. Lado is the name of our main bar manager. One day he made me this drink. And we ordered it all the time: “Okay, four!” That’s how they started calling this cocktail.”
Favorite dish:"Pizza. Margarita classic. It’s hard to spoil it.”
Dream
“So that everyone leaves me behind - but this is an unrealistic thing. Moreover, I myself am constantly acquiring some kind of projects, responsibilities, and things to do.”
Family
“Wife Natasha, daughter Sonya, 8 years old. For me, this is a fortress that the public knows nothing about. But she allows me to escape from everyone, and take refuge, and be filled with some strength so that I can dare again.”
And generally speaking
“I want to make everyone brothers and sisters and somehow help everyone solve their problems.”
This week Denis Simachev Shop& Bar celebrates its 10th anniversary. There are few places in Moscow that have survived this long, and even fewer that you want to return to more often than always. Esquire spoke with three people who made the capital's main check-in out of a Khokhlo-painted building on Stoleshnikov Lane.
The interviews will be published over three days, leading up to the three-day holiday. It starts at the bar on Thursday, continues on Friday and officially ends on Saturday (never really). Today we are publishing a DJ's story Fedora Fomin.
About the bar:
We met Denis and Orange (Sergei “Orange” Pleshakov. - Esquire) long before the bar opened, at parties in Simachev’s studio at Arma. At some point they say: “We’re opening a bar, let’s play with us.” I played, they liked it, I liked it, and that’s how it all started.
I can hardly remember my first party. When the guys called me, I had only one condition - I play all night. From ten o'clock in the evening until last guest on the dance floor. This is my ideology - I want to see people come and circle them until the morning. Orange then came up with the wording all night long. It worked and gained form and followers. Then many people began to play like that and call their performances like that.
Of course, there is a feeling that we have influenced the musical landscape of the city. Not even cities - countries, partly.
We had in our hands a huge layer of written and recorded music that had not been heard anywhere - “Mirage”, “Technology”, “Mumiy Troll”, Kai Metov - we could not miss it and write it off. She had to play.
In the original, without stupid remixes. And people danced to it with pleasure.
Many people tell me that I am an opportunist, and to some extent, yes. I never wanted to create a musical parish where people would listen to my musical sermons. I'm invited to make it fun.
"Simachev" appeared in crucial moment for the Moscow crowd, when the era of “Diaghilev” passed away, “30/7” was gone, replaced by mostly faceless places. They, of course, had their own charisma, their own admirers and their own heroes. But they left, and “Simachev” remained. He outlived everyone.
The bar has become home to many people. This can be seen from the number of those kind words that are now appearing on social networks. He means a lot to us. We drank here to someone's newborn children, at bachelor parties and divorces, to bonuses and bankruptcies. I myself came here to play when my son was born.
People are drawn to Simachev because they identify with the mood that the bar conveys. In show business, the element of myth-making is important. For them Denis Simachev Shop & Bar is a brand and a place of power that is talked about with aspiration. For most people today, the name of Denis Simachev as a designer means nothing - they did not see his epoch-making shows in Milan and at the Manege, they do not know how he appeared, they did not wear his legendary olympics with anchors and Chapaev.
About the closure of the bar (autumn 2013):
Everyone was worried, of course. They wanted the bar to open again. Nobody wanted to believe it. Many guests felt thrown out onto the street. The main blow fell on the administration - the guys were doing something, pressing some magic buttons unknown to me. And it was very cool when it opened again, it was a real rebirth. We felt the unity of people who said - we will all stand for this place.
Favorite menu items:
Teriyaki chicken and salmon pizza
Favorite cocktail on the menu:
Aperol Spritz
About Denis Simachev:
Talented, cunning in a good way, sincere silent. Insanely charismatic and interesting person. Possessing strong magnetism, as evidenced by the bar that bears his name.
Fyodor Fomin with his son Tikhon
About Mikhail Grechanikov:
Megareliable and professional friend. Not in the sense that he is professionally friendly, but that he knows how to make friends, which is rare in our time and age. Fearlessly gets involved in any problem in the bar, from external danger to a lost jacket, which he will find and return to its owner.
What has changed in music in 10 years?
Something is definitely changing. If 10 years ago the people who came here understood the “bros, don’t shoot each other” trick, today it’s not a fact that it will work. But there are things that are eternal. The same Vetlitskaya, Michael Jackson - Black or White, Dorn, I Will Survive.
I have a musical theory: what people really love, they love on the sly, as if they were embarrassed by their sincere feelings. They still watch pornhub, but no one talks about it.
Everyone had “Brothers, Don’t Shoot Each Other” on a CD or cassette tape in their car. And when I turned it on in such a fashionable place, people fell to their knees and threw credit cards at me. Because it's in their DNA.
The music has remained the same, although some new names have appeared that are listened to by a younger audience. Jah Khalib, Endgame and Miyagi. Every time has its heroes.
Many were heard here for the first time. Noggano, Basta, Vanya Dorn, for example. I remember when “Stytsaman” came on and people left the dance floor when I turned it on. They shrugged their shoulders and wrinkled their noses. It is difficult to accustom people to new things - this is a normal process.
The songs “Oh, Fomin, Fomin” and “Fedya Mackintosh,” which Noggano wrote here, became a kind of bar anthem. During the time we spent together, Vasily (Vakulenko - Esquire), in addition to these songs, also composed a wonderful remix of “Zurbagan” and “Olympics 80”. I am silent about “Vika the trombone,” which can only be heard here.
In the bar?
Nothing. In “Simachev” time and the attitude of people towards each other were preserved.
When the bar opened, it became an oasis, a watering hole in a drought where there was a truce. Gays were a novelty. Dancing transvestites were a novelty. People from the fashion industry could come into close contact with Gopniks - conventional ones, of course, who were smart enough to mimic.
Businessmen from the Forbes dozen drank with students. Ten years have passed, but everything is the same here.
Yes, generations have changed. I remember people who came here right after school, and who are now accomplished professionals. I played at the weddings of guys who met here.
In the country?
The feeling of lightness, freedom and hope that once existed has disappeared. The degree of former positivity is lost forever. The feeling of expectation that it will be even cooler than now is gone.
They came to the bar different people, non-standard, youth, whores and weapons - but there was never pathos here. And now the pathos has partially returned. Maybe he is such an associate of the feeling of the apocalypse and they always walk side by side.
The previous generation had fun differently, they were completely crazy - in in a good way. Maybe because they lived in Sovka, in the negative, and therefore loved and appreciated the freedom that appeared along with money, beautiful things and good places. Millennial children are different.
To you?
Became more tolerant. I’m already calm in life, but during these 10 years I had a son and I almost realized Zen.
Lawyer "Padva and Partners" was convicted of non-traditional sexual orientation
According to information news agency Ruspres, lawyer at the Padva and Partners law office, Denis Simechev, is a hidden homosexual, which influenced his unexpected departure from the border service shortly after graduating from the border troops school. As the publication recalls, in 2006, a young handsome guy was hired by a prestigious law office. And everything about him was good: he dresses fashionably, knows how to please everyone. The only thing is that you can’t assign a case - the client receives a large sentence and loses all the courts. They already wanted to break up with Denis, but they decided to wait: how could he be useful? According to the publication, Denis is nicknamed “Designer” in legal circles. And not only because his name is the same as the famous fashion designer Denis Simachev. “The lawyer, according to eyewitnesses, is an ardent supporter of non-traditional relationships. And among the clients of the law office there are also rich clients with the same hobbies. Denis is sent to them first of all,” notes the Ruspres agency.
Meanwhile, experts warn that the presence gay from a lawyer, and especially one who previously had a relationship with the special services (in the case of Simachev, the border service), almost certainly indicates that he is actively working for his curators in law enforcement agencies. Various clients have observed this with Simachev: either confidential information known only to the client and the lawyer leaks to the investigation, or they come to the defendants with an unexpected search and find materials that the lawyer knew about. Otherwise, Denis suddenly “turns on the fool” and begins to cleverly sabotage the client’s settings, which leads to a weakening of the defense and big losses and the problems of his employers. In general, the fact is that Simachev is not just “tapping”, but is actively leaking all the secrets of his clients the opposing side, there is virtually no doubt. It is possible that Denis Simachev, deep down in his soul, is burdened by his unenviable position as a sex worker with a lawyer’s license. But, as they say, you don’t choose your fate. However, Denis could still be at least partially rehabilitated in the eyes of his clients by leaving the legal profession and going to be supported by wealthy lovers, of whom he has many. This would be more fair to those who entered into legal protection agreements with him and Padva and Partners, but ended up getting problems, new searches and new charges.
Meanwhile, his fellow lawyers also have a low opinion of Denis Timofeevich Simachev. In their eyes, this lawyer appears as an insincere person. A failed search operative of the border service with an unconventional sex orientation realized that “chopping cabbage” can be done on the sly under the wing of Heinrich Padva, hiding behind his authority. For example, this is exactly what Denis did with ex-owner Mezhprombank Sergei Pugachev and his partners. Trying to catch fish in muddy water this criminal financial history, lawyer Simachev played various combinations to scam this client. The lawyer got some of the bones of this fish for lunch, but he broke off his teeth on the ridge. In addition, after this, bad conversations began in the legal and banking community about the deceit and incorrigible stupidity of the young lawyer Simachev.
They say that the most terrible day of the year for Simachev is Border Guard Day in May, when former border guards go out for walks around Moscow. On this day, the “blue” Simachev cancels all business and trips, locking himself in his apartment, which he sets to alarm. Denis is seriously afraid that his former colleagues, who do not want “blues,” will one day severely beat him. However, as Denis hopes, the curators in law enforcement agencies will not abandon the agent nicknamed “Designer”. But the curators were already getting tired of the sugary and stupid agent. This means that Denis Simachev’s future is unenviable: he may soon be left without cover and without clients, and the Padva and Partners bureau is also ready to give him a kick.
Evgeniy Priambin
Denis Simachev from Padva and Partners is scamming clients
One of the most unprincipled lawyers in the capital is Denis Simachev, an employee of the well-known law firm Padva and Partners. This relatively young man declares more and more impressive amounts from year to year, which he carefully deposits into one of his bank accounts. At the same time, much more money Denis does not declare the funds that end up in his lawyer’s pocket anywhere and does not talk about them to anyone, much less his current main client, the Chairman of the Board of Directors of TOAZ, Sergei Makhlai. Because if Sergei Vladimirovich found out how much cash he was actually raking in mediocre lawyer on his legal team would probably have grabbed his head. The client would immediately understand that the considerable funds that he transfers to lawyer Simachev for work under informal schemes, for the most part, stick to his raking hands. Accordingly, the allocated funds, if at all, are used to resolve issues related to expenses, then in a much modest amount than the businessman assumes. By the way, this is precisely the reason for the failures that befell the owner of TOAZ in his attempts through the courts to unblock the “frozen” billions of his dividends from the enterprise. This process, like a number of other projects, was initially taken over by lawyer Simachev. However, it never occurred to Denis Timofeevich to really resolve this or that issue in favor of the client. And why, if it is much more attractive to use the funds allocated for the process itself than to wait for gratitude for the result? In general, if you honestly calculate the losses that lawyer Simachev brought to his overseas client, it turns out that with this money it was possible to rebuild another enterprise in Russia. Of course, not as big as ammonia TOAZ, but not the smallest either. In a word, the American client of lawyer Simachev with a broad Russian soul should have long ago thought about what kind of lawyer he has warmed up in his team, providing him with undeserved luxurious life and illegal savings.
Meanwhile, his fellow lawyers also have a low opinion of Denis Timofeevich Simachev. In their eyes, this lawyer appears as an insincere, vile and petty person. Having graduated from the department of operational-search activities of the Moscow Military Institute of the Federal Border Service of the Russian Federation in 2002, Lieutenant Simachev did not stay long in the border guards. The resourceful careerist immediately realized that you couldn’t earn much money in green uniforms, and serving on the guard of the borders of the Fatherland out of duty and the call of his heart was clearly not part of his plans and ideas about life. Therefore, Denis soon became a lawyer, managing to get an internship with Padva himself. Of course, by that time Simachev had already heard that some lawyers who went through school at Padva and Partners then opened their own business and worked for their own pocket. The young and early Denis Timofeevich followed the same path. However, the failed border service detective operative also realized that “chopping cabbage” can be done on the sly under the wing of Heinrich Padva, hiding behind his authority. For example, this is exactly what Denis did with the ex-owner of Mezhprombank Sergei Pugachev and his partners. Trying to fish in the troubled waters of this criminal and financial story, lawyer Simachev played out various combinations to defraud this client. The lawyer got some of the bones of this fish for lunch, but he broke off his teeth on the ridge. In addition, after this, bad conversations began in the legal and banking community about the deceit and incorrigible stupidity of the young lawyer Simachev.
It is now said about Simachev on the Padva and Partners website that he “specializes in conducting all categories of criminal cases, including in connection with economic activities.” And at first, the novice lawyer was given easy cases, which he had to win to strengthen his reputation. But even in such easy matters, Denis suffered defeat after defeat. For example, Simachev was entrusted with going on a business trip to the Urals to protect the son of businessman Zyablin from Chelyabinsk, who killed three pedestrians. As a result, Denis created a scandal, accusing the investigation of falsifying the case. And his client was given 4 years in prison.
In general, the lawyer failed to cope with the task, which earned him a corresponding mocking attitude. After this, Simachev sat for a long time as a backup dancer for his more famous and successful colleagues. But after a while they decided to entrust him with another independent case - to defend Diana Lomonosova, a juror in the criminal case for the murder of Colonel Budanov, who was accused of bribing witnesses. But Simachev made a mistake again: the client was found guilty, and remained free only due to the amnesty announced to her. Simachev does not have any high-profile cases, much less impressive and clear victories in adversarial processes. However, this does not prevent him from presenting himself as a specialist “in all categories of criminal cases,” and especially in economic ones. Illiterate in legal issues, but the ambitious Denis Simachev deftly put on a mask of almost “ right hand Padvy" in the hope of swindling clients who can easily be scammed out of money without yielding results. Such an opportunity actually presented itself to Denis Timofeevich one day. Simachev has been feeding himself from the hands of his current wealthy client for several years. However, no matter how much porridge you put in the trough, the sweet gruel always ends quickly. It is unlikely that with such an adventurous campaign, Denis will remain in the ranks of TOAZ’s legal team for a long time. And they are unlikely to take him to another team. So, soon Denis Simachev will have to retrain somewhere as a watchman, who also wears a cap with a green edging. For the failed border guard and the unsuccessful lawyer, this will be at least some consolation.
Evgeniy Priambin
Clothes in Denis Simachev's store are not cheap
IN Taganrog successful designer came under the guise of a homeless person. Remember, these are the terms of the show. "Secret Millionaire"– wealthy people five days survive in the Russian outback without money or friends.
As the show progresses, participants are helped simple people: they hire you, teach you something, give you shelter. In the end, the millionaire declassifies himself and bestows benefits on the people who helped him.
Denis Simachev promised the orphanage pupil to pay for classes with teachers, and the owner of the bar who hired him to throw a luxurious party. He also enlisted the help of disabled person Igor Skikevich to patent his unique invention. He promised and did not keep his promises. As a result, the channel Friday!“Ordinary Taganrozh residents had to pay for everything that Simachev had to provide. The designer himself did not get in touch, and the television crew suspected him of bankruptcy.
The designer's behavior caused real popular anger. The audience could not forgive Simachev for his boorish behavior. Someone caught the hero of the show in black PR. But if he doesn't have money, why come to the show?
“Now no one will take him seriously, and few will want to deal with such a person. He doesn't keep his word. I set my sights on the program just to catch the hype, but it didn’t work out, it didn’t work out. He disgraced the whole country. Weakling! On the first day I used the envelope. Although he does not deny that he is a weakling. I tried to show off, but nothing worked. The releases are getting worse and worse.”*, - the viewer is indignant Egor Belushkov.
“The man has no integrity, he undeservedly deceived people. What will his fate be like after this episode? Certainly not the way he wanted. Serious people won’t want to deal with him now.”*, - sure Galya Ageeva.
It’s also impossible to say that things are going very badly for Simachev. Five days ago he celebrated the 10th anniversary of his establishment Shop & Bar, throwing a party. Last fall, he launched a line of youth clothing Hooligan, opened an online store at the beginning of 2017. By the way, an ordinary cotton T-shirt with a simple print from Simachev costs about 5,000 rubles. However, “Friday!” reported that the store is in the center Moscow Simachev's closed.
“He could at least call, inquire and help in other ways: attract sponsors for the orphanage, hold a fundraising day in his party, and he could do a lot of things! But he could call and ask about problems even if he was broke!”* – writes Natalya Kachaeva.
The audience was also dissatisfied with the way Taganrog was shown in the show. The slums through which Simachev wandered are not the only thing that can be seen in the city.
“I’ve never been to Taganrog, but after watching it I got a bad impression of the city. Judging by the reviews of residents, this is far from the case. Join them and say that in this regard, “Friday” acted ugly. There’s nothing even to say about this (Simachev – editor’s note), I thought about going to his establishment many times, but many friends dissuaded me, saying that there were only show-offs there, apparently really, the same as that of its owner. Absolutely not a single item of clothing with a pseudo-his print will appear in my wardrobe after this program.”*, - writes Denis Dostovin.
"You better city show me on the other side. I think such slums can be found in every city. But we also good places enough",* – solidary Tusechka Yurpolskaya.