Literary agencies. Literary agent Yulia Gumen: what you shouldn’t write about to avoid being branded a graphomaniac, why foreigners refuse to sell Russian literature and how “real literary agents” work
Rural tourism is a fairly new direction in the Russian tourism industry, however, European countries this type recreation has long enjoyed unfailing popularity. Statistics show that up to 40% of residents of European countries prefer to vacation in rural areas, and biggest fans rural tourists are, as a rule, residents of megacities.
The concept of rural tourism implies total immersion city dwellers into a rural setting, very different from theirs. everyday life. As is known, the best holiday is a radical change of scenery. Actually, the organizers of rural tours offer this opportunity office workers. Naturally, on such a vacation you shouldn’t lose touch with outside world, that is, it is desirable to have easy access to the road and satellite communications.
Business benefits
Organizing rural tours has several important advantages compared to other types of business:
- There is still quite a free niche in the Russian market;
- There is no need to obtain a license, which allows you to operate as an individual entrepreneur;
- No monthly payments for rent, utilities;
- The opportunity to start a business with virtually no financial investment, paying for the services of village residents from the money received as an advance payment.
- If you have your own house in the village, a farm and knowledge of local conditions, you don’t even have to think of additional services.
Where to find clients
The main target audience of this type of business are:
- Families with a high level of income;
- People who prefer to lead active image life;
- Families with several children.
Naturally, the consumers of this type of service are predominantly urban residents. In Russia, the main disadvantage of rural tourism is its low popularity. Thus, in the coming years, until it becomes in demand, it is best to mainly rely on foreign tourists. They, as a rule, look for tours using online resources, so it is worth placing advertisements in several languages on thematic forums and websites. Another working option is to search for clients among companies. Most companies hold various corporate events. Previously, they were limited to feasts, but today the trend has shifted towards joint trips into nature, so the proposal to spend a weekend in the countryside can be met with great enthusiasm.
The third option for obtaining clients is to enter into an agreement with travel agencies, who themselves will advertise eco-tours among their client base.
What to do for vacationers?
Potential clients need to be interested, and not just in viewing rural life. In addition to standard outdoor recreation, they should be offered to independently participate in village life, naturally, under the supervision of experienced people.
Possible pastimes include:
- Participation in agricultural work, for example, making hay, feeding chickens, milking a cow, etc.;
- Fishing;
- Swimming in the river;
- Relax in the gazebo;
- Horseback riding;
- Russian bath;
- Kebabs and picnics;
- Picking mushrooms and berries;
- Getting to know local folklore.
Prospects
The infrastructure of the village where people come to relax must provide places for holding cultural leisure, as well as high-quality transport links. Guests must be accommodated either in separate guest houses or simply in rooms. It is also necessary to have minimum amenities and household appliances. Naturally, most Russian villages simply do not meet these requirements, so it is quite difficult to organize agricultural tours without government support.
Now there are two main directions in the development of Russian rural tourism:
- Construction of individual guest houses in villages and villages with subsequent conclusion of agreements with the tour operator for accommodation of guests.
- Development of our own tour operator network, operating specifically in the domestic tourism segment with independent resolution of all organizational issues.
Naturally, organizing your own guest houses requires a significantly larger amount of initial costs, but in this case the issue of imperfect village infrastructure is resolved. Taking into account the European experience, it can be assumed that the niche of rural tourism in Russia will be filled quite soon.
It’s difficult to surprise a Russian tourist, because many residents of the country have already visited different resorts vast state. That's why sea adventures and rest on ski resorts have long ceased to make the hearts of some of our fellow citizens beat faster. Such recreation is being replaced by rural tourism - a unique way of recreation that includes unity with nature, exciting travel and an extraordinary approach to each tourist. This know-how requires significant investment, but is a very profitable branch of business. And while people still feel the excitement and desire to spend a vacation in the countryside, you cannot miss this chance and earn a lot of money from a startup. This article presents a business plan for rural tourism with all the features of the industry and step-by-step implementation of the project.
Market analysis
IN lately The prospects for rural tourism are growing. Today, this niche occupies up to 20% of the tourism market in the world. However, the situation with agrotourism in Russia looks somewhat different. His share in tourism sector barely reaches 1%. Although the potential base for market growth and the vast territory of the Russian Federation, which can serve as a support for rural business, make it possible for the active development of ecotourism in our state.
The most promising regions for the development of agritourism in Russian territory are Altai, Kamchatka and Khabarovsk region, as well as the Republics of Karelia and Kabardino-Balkaria. However, the potential is not limited to them.
Despite the rich supply natural resources countries that Russians rarely visit national parks due to poorly developed ecotourism infrastructure and lack of funding.
The total annual income from agritourism in Russia is $12,000,000, which is a thousand times less than income from ecotourism in America.
Nowadays, a trend has been noticed in the development of rural tourism not only at the business level, but also at the federal level. After all world community considers the Russian Federation as one of the promising states for the development of agritourism in connection with rich nature and large natural reserves in the area.
The following advantages of rural tourism development can be noted:
- Creating jobs for the rural population.
- Increased investment for the benefit of nature.
- Opportunity to obtain work skills in the field of tourism and nature conservation for the rural population.
- Production of ecological products.
- Development of crafts.
To realize all the prospects described above, it is necessary to involve qualified specialists in this industry in the work process, to develop a non-standard and in-demand list of services provided for tourists. In addition, a flexible pricing policy is needed to attract visitors from different layers society.
Registration
First of all, the implementation of a business plan requires the official registration of a startup. Therefore, the entrepreneur is faced with the question: is it really necessary to choose the organizational and legal form of activity?
You can do without registering an individual entrepreneur only in the following cases:
- If the entrepreneur permanently resides in a rural area.
- If you have your own agriculture.
- If there is a personal residential building to accommodate travelers (the residential premises must comply with established sanitary and hygienic standards and technical requirements).
- If possible tourist excursions for informational purposes – natural or architectural.
In all other cases, registration as an individual entrepreneur is mandatory procedure. In addition, a novice businessman should take care of choosing the taxation system on which the enterprise will operate. Preference should be given to the 6% simplified tax system, which will allow you to pay taxes at a rate of 6% of revenue and provide the opportunity to take advantage of the tax holiday.
Tourist destinations
There are several types of tourists on whom the choice of a tourist destination for an organization will depend. As an example, a client interested in nature will be fascinated by getting to know different natural beauties, so he will not need a high level of comfort - a bungalow with a sleeping place, the windows overlooking the lake shore, is enough.
The sports tourist audience would rather prefer active recreation(quests, mountain climbing, etc.) of an adventure nature. Such clients are aimed at more comfortable conditions– medium and even high level. Cultural tourists will be interested in historical sites and will need a high level of comfort.
The most common type of tourists are the so-called “hunters” who will need a minimum level of comfort and the opportunity to go fishing or spend time hunting in the forest.
Based on this, we can conclude that agritourism should be aimed at familiarizing clients with the nature of a particular region and providing the necessary knowledge environmental issues, aesthetic and sports recreation. At the same time, the main target audience expects a vacation with an average level of comfort. This means that our project will be aimed at tourists with average incomes and their temporary accommodation in nature with the necessary basic amenities.
Services provided
The organization will offer its visitors the following range of services:
- Cycling (standard bicycle transport, tandem).
- Water adventures (kayak, boat).
- Horseback riding (requires a contract with a stable, a walking route and an instructor).
- Fishing.
- Hiking in the forest, mountains (a guide or instructor is required).
- Collecting plants, mushrooms, berries and fruits (collections are currently on sale).
The goal of most tourists who choose a vacation in the countryside is to take a break from the bustle of the city and plunge into the natural world. Therefore, clients’ accommodation should be comfortable due to the possibilities of rural tourism - without pomp and expensive trinkets.
You should limit yourself to living in a wooden hut and eating organic products. The advantage will be the submission national dishes specific area, performing rituals and getting to know traditions.
Selecting a location
When choosing a location for ecotourism, the following factors must be considered:
- The base should be located close to a transport intersection so that the route to the place of the intended vacation does not discourage tourists from returning here again due to long wanderings and searches for “that same” camp site.
- The location of the base should be picturesque and the air should be clean, since tourists focus on environmental clean place relaxation and the opportunity to improve your health, change the hasty city life to a quiet, cozy place.
- The area must comply with all existing rules and regulations - from the fire inspection to the sanitary and epidemiological service.
Of all the possible accommodation options for tourists, preference should be given to wooden bungalow houses. Compared to the tent option, such a place of residence will cost the startuper more. However, unlike tents, tourists can live in houses all year round. And although the houses cannot offer tourists any special civilizational benefits (internet, gas), here you can immerse yourself in special atmosphere nature in typical rural conditions.
Building a base at first will cost the entrepreneur more than rent. This business plan for rural tourism with calculations involves registration of a land plot, which will cost approximately 250 thousand rubles. Estimated monthly deductions are 40 thousand rubles. The cost of construction work will be about 500 thousand rubles.
After the project has paid off, a businessman can think about expanding the base and improving it - building cottages and purchasing tent camps in order to attract different segments of the population.
Equipment
№ | Name | Amount, rub. |
1 | Equipment for huts (tables, chairs, beds, other equipment) | 100 000 |
2 | Riding equipment (for 2 horses): bridles, hardware, saddles, shock absorbers, stirrups, saddle pads; boots and helmets for tourists | 78 000 |
3 | Bicycles (2 mountain, 2 children's, 2 city, 1 tandem) and safety helmets | 125 000 |
4 | Equipment for boat trips (1 boat and 1 kayak) | 80 000 |
5 | Fishing equipment (inflatable boat, 3 spinning rods, 3 fishing rods) | 17 800 |
6 | Hiking equipment (2 tents – 3- and 8-person, 2 sleeping bags) | 24 000 |
Total: 424,800 rubles |
Personnel composition
Special attention should be given to recruitment. Each employee must be a qualified specialist in his field in order to avoid troubles in production. Don’t forget about the employees’ ability to establish contact with clients and conduct a relaxed dialogue in a friendly manner. Employees must be independent and proactive. The desire to make your own contribution to the development of the organization will be an advantage for potential employees of the enterprise.
Average wages employees will be:
Marketing
Our marketing strategy will use the following advertising methods:
- Promotion in the most popular social networks– “Odnoklassniki”, “VKontakte”, “Instagram”.
- Placement of contextual advertising in Yandex and Google.
- Promotion on Russian forums tourism theme.
- Creation of a website indicating information about the services provided and their prices, a gallery with successful photographs of the base, a place for comments from satisfied visitors (3D tours of recreation centers are now popular, which can be used advantageously in your activities).
- Establishing partnerships with travel agencies - for a certain amount, travel agencies will offer clients holidays at our base.
Financial plan
Start-up costs
№ | Name | Amount, rub. |
1 | Enterprise registration | 25 thousand |
2 | Registration of land | 250 thousand |
3 | Construction work | 500 thousand |
4 | Purchase of equipment | 424.8 thousand |
5 | Marketing | 25 thousand |
6 | Other expenses | 90 thousand |
Total: 1,314,800 rubles |
Monthly expenses
The starting investment in the business will be 1,536,800 rubles.
Income
Income from rural tourism depends on the attendance of the base. Even when calculating its capacity up to 50 people, 100% attendance should not be expected. Therefore, when calculating profitability, we will rely on real figures - about 400 visitors per month.
Daily rent of a house will cost 500 rubles per person. In addition, the tourist will use additional services every day - meals, horseback riding and boat rides, etc. This means that the average customer check per day will be up to 1,500 rubles.
Estimated monthly income: 400 people. x 1500 rub. = 600,000 rubles.
Estimated net profit from rural tourism per month: 600,000 – 222,000 = 378,000 rubles.
These indicators are most relevant in summer time year. In cold seasons, the base brings less profit. However, during this period it is possible to reduce the number of employees and thereby increase the profitability of the business. That is, the approximate monthly profit from ecotourism will be about 200,000 rubles.
At favorable conditions The payback period for the business will be up to 2 years. However, rural tourism often pays for itself in 3 years or more.
In the end
This business plan for rural tourism is a chance to take a leading position among entrepreneurs in this market in the wake of the popularity of ecotourism. Of course, the costs for premises and equipment are high, but the income received from the project fully justifies the money spent.
What else is good about the idea of rural tourism? This industry can be developed and supplemented with other types of services. For example, to increase the profitability of a project in winter period time, you need to think about purchasing equipment for skiing. In the fall, picking mushrooms and medicinal herbs. Orchard can bring additional profit in the summer, and growing vegetables in a greenhouse can be done all year round.
The scope for imagination in such a business is enormous, the benefits from it are significant, and the income is great.
As mentioned above, first of all, you can occupy them with ordinary village life. This could be anything: driving cows out to pasture, chopping wood and lighting a stove, even some garden work– everything that is impossible to do in the city. Drawing water from a well for a bath (in which you will then take a steam bath), milking a cow and tasting real fresh milk for the first time is truly exotic for people who spend their lives among “ concrete jungle" Composing sample program, you need to focus on what interesting things the local residents themselves can offer. For example, if there are horses in the village, you can offer sleigh rides in winter or cart rides in summer. Or pumping out honey under the guidance of a local beekeeper. It might be a very good idea to hold joint evenings with local residents.
Rural tourism as a business
This territory is sparsely populated, but there are a lot of people all over the world who want to settle here (at least temporarily). Signs of rural tourism This is considered a type of recreation outside the city, completely environmentally friendly and beneficial to local residents. That is, there are three signs: in the village, without harm to nature, useful for the economy.
It is necessary to create conditions for the tourist so that he can comfortably enjoy the chosen type of recreation. That is, in the area where this type of service is developed, a special infrastructure is created. It includes places of residence, transport, places of “work”, shops, cafes and so on.
Tourists are called “guests” here. They are trying to create completely home conditions. In addition, psychological comfort is an integral part (if not the main one) of this type of recreation. Often people travel not so much for impressions and physical activity, how much for “rest of the soul.”
How to organize green tourism
Equipment for lodges (tables, chairs, beds, other equipment) 100,000 2 Equipment for riding (for 2 horses): bridles, iron, saddles, shock absorbers, stirrups, saddle pads; boots and helmets for tourists 78,000 3 Bicycles (2 mountain, 2 children's, 2 city, 1 tandem) and protective helmets 125,000 4 Equipment for water trips (1 boat and 1 kayak) 80,000 5 Equipment for fishing (inflatable boat, 3 spinning rod, 3 fishing rods) 17,800 6 Hiking equipment (2 tents - 3- and 8-seater, 2 sleeping bags) 24,000 Total: 424,800 rubles Personnel composition Particular attention should be paid to staff recruitment. Each employee must be a qualified specialist in his field in order to avoid troubles in production. Don’t forget about the employees’ ability to establish contact with clients and conduct a relaxed dialogue in a friendly manner.
Employees must be independent and proactive.
Your own business: rural tourism
If the terms of partnership that you offer are interesting, then they themselves will begin to advertise them, include them in booklets and offer them during personal meetings with clients. Advantages of business in organizing environmental tours
- Virtually no initial investment is required, payment on the spot is made from funds received from the client’s prepayment;
- There is an opportunity for village residents to start their own business - they have their own house, farm and knowledge of local conditions, so you don’t have to search or invent anything on purpose;
- There are no mandatory costs for rent, advertising and other payments necessary for any other type of business.
- Anyone can start doing ecotourism, regardless of their experience in this field.
- The niche is practically unoccupied, there is no competition.
How to start developing rural tourism
There is still quite a free niche in the Russian market;
- There is no need to obtain a license, which allows you to operate as an individual entrepreneur;
- No monthly payments for rent, utilities;
- The opportunity to start a business with virtually no financial investment, paying for the services of village residents from the money received as an advance payment.
- If you have your own house in the village, a farm and knowledge of local conditions, you don’t even have to think of additional services. back to contents Where to find clients The main target audience of this type of business are:
- Families with a high level of income;
- People who prefer to lead an active lifestyle;
- Families with several children.
Naturally, the consumers of this type of service are predominantly urban residents.
Ecotourism as a business
The room should be equipped taking into account the comfort of the guests. That is, you will need to take care of beds, bedding, and dishes. A necessary condition is the presence of a TV, computer (with Internet), telephone connection.
Do not forget that rural tourism focuses not only on locals, but also on foreigners. Therefore, you will need conversational skills (minimum English). In addition, you will need to feed your guests. To do this, you will have to master the dishes of not only the local, but also some other cuisines (not everyone will agree to a “country” table).
In this regard, there is a need to have a supply of food. It must be selected in such a way that guests do not feel inconvenienced. It is advisable to inquire about their wishes in advance.
Please note that unfavorable reviews (there are plenty of people who like to write them on the Internet) can ruin all your efforts.
prospects for agrotourism as one of the types of business in rural areas
Financial planning is based on the formation of income and expense items. Rural tourism falls into the category family business and allows you not to involve third-party employees in the work. In addition, there is always the opportunity to take short-term courses that will help you competently organize and run a business in the form of agritourism. Investments and payback of agribusiness Organization of rural tourism falls into the category highly profitable business with a profitability of fifty percent. Payback depends on many factors, but the average period is about twelve months. It should be taken into account that the amount of capital and monthly costs for operating activities in the field of agritourism can be calculated exclusively individually.
Business plan for rural tourism
A profitable business in the village is enough difficult question. And if there is no developed transport infrastructure, then it is practically unsolvable. The same products grown on the ground cannot be sold, since they cannot be delivered to the consumer.
Rural tourism is a different matter! This idea is interesting in every way. Let's take a closer look. What is the meaning of the idea for a vacationer? What is rural tourism? This expression refers to a certain type of recreation for residents of megacities, during which they take part in agricultural work. That is, city dwellers go to the countryside to breathe air, eat fresh natural products, and at the same time try to live a completely different life - rural.
It must be said that this idea, on the one hand, is simple, since many people buy dachas for this very purpose, on the other hand, it expands the possibilities of “vacationers”.
It is known that in rural areas communication is more open and sincere, which has a beneficial effect on the nervous system of guests. Features of rural tourism This type of business is quite profitable for municipal authorities. It does not require government investment, and the return, if properly organized, will be decent.
The only thing that may be required from the budget is the construction (repair) of roads. But this is already their responsibility. The rest of the infrastructure is created by business owners. There are some risks. Thus, an excessive influx of tourists can contribute to the pollution of the area (cars, garbage, etc.).
This problem can be solved. Construction of transport service enterprises, as well as paid parking may become another idea for villagers or municipal authorities. True, such a business in rural areas will only pay off if there is a large influx of guests.
Business plan for rural tourism
Info
Clients now include not only families with low incomes, but also young people, especially students, people seeking privacy and natural life. Demand for rural holidays has not fallen for many years, bringing up to twenty percent of gross tourism income in some European countries. Agritourism in Russia The idea, despite its promise, has not yet found mass development in the country.
Attention
It should be noted that the Kaliningrad region was the first to practice it (to invite foreigners). Due to its sufficient popularity among esotericists, Altai joined it. It is believed that this particular area of the country will become the most promising in terms of the development of rural tourism.
This is due to the fact that many people from all over the world want to live in this modern Mecca. And in general, Siberia now seems to be one of best places to implement business ideas in rural areas.
What do you mean? Guests will have to not only be received, but also entertained. This requires organizational skills. national holidays, knowledge of local traditions and rituals, mastery of crafts (any task that is done with hands from natural materials) and so on. Guests will be grateful if you sometimes tell them about the history of the area and cultural features.
This is not as paramount as material resources, but it greatly affects competitiveness. It is advisable to create your own corporate style. These could be ethnic adventures or fun holidays. Choose the activity that you like. Then it will be much easier to interest guests in it.
How to organize a reception of guests To organize your stay, you will need a separate room (or building). Typically a house (or part of it) with a separate entrance is used.
Rural tourism (also called “green” tourism or agritourism) is a relatively new phenomenon in the domestic tourism industry. Although in other countries this is unusual look vacation has long been very popular, especially among residents of megacities: 35-40% of Europeans prefer to relax not on famous resorts, but in rural areas.
The leaders in the field of agritourism business are the Czech Republic, Great Britain and Hungary. With the assistance of the Council of Europe, it was founded European Federation for the development of rural tourism (European Federation of Village and Farm Tourism), which includes 24 countries. In Europe, organizing agricultural tours brings stable and growing income. In the European Union countries it is, according to an approximate estimate, 20-25% of total income tourism industry. Every year this figure increases by several percent.
The portrait of the target audience for this type of service looks like this:
- 65% women and 35% men;
- families with an average of two children;
- people leading an active sports lifestyle, who strive to be closer to nature and are open to everything new;
- 37% of rural tourists are people aged 35 to 49 years, the rest are young people aged 20 to 35 who dream of rural romance, and the older generation who wants to take a break from the hustle and bustle of the big city.
- families with high level income, living in large cities, as well as married couples retirement age.
In our country, rural tourism is just beginning to gain popularity, so competition in this segment is at the moment practically absent. Basically, tours are organized in Krasnodar region, in Altai, Karelia, Leningrad, Pskov, Yaroslavl, Ryazan and Kaliningrad regions. However, experts predict rapid growth in demand for such services in all regions of Russia over the next few years.
What is the difference between rural tourism and ordinary tourism? Agritourists spend their leisure time not in camping in the forest or hiking in the mountains, but in the countryside with all the delights of village life. This type of recreation attracts residents major cities who have never been to the village before.
Tourists are accommodated in rural areas, where there is absolutely no industry and no multi-storey buildings. The agency rents out so-called guest houses, rooms or separate floors with all the necessary furniture, utensils, bed linen, towels and other household necessities. You can rent a room or house in the village for a period from two days (weekend tour) to several months (for example, for the whole summer). Vacationers enjoy being close to nature, fresh air and healthy country food made from organic products.
So, rural tourism is new and promising direction, which deserves attention. It would seem that it could be simpler: just choose any village in the region, negotiate a lease with local residents, place advertisements in newspapers and wait for calls from the first clients. However, like any other business, there are pitfalls.
Let's start with the fact that “any village” is not suitable for agritourism. Tour participants expect from such a vacation, first of all, a calm and measured life in the idyllic outback, including clean air and silence, comfortable living conditions (since let’s not forget that the main target audience of such tours are people who are accustomed to the amenities of city apartments), a homely atmosphere, affordable prices, natural products And delicious food, getting pleasant impressions, a large selection of entertainment for children and adults.
The infrastructure of rural tourism implies good transport links between settlements, availability of places for leisure activities (cafes and taverns, horse riding training center, tennis courts, baths, hunting bases, livestock farms, etc.) and all the necessary amenities in a rented house or premises. Guests (this is what tourists who come to the village on vacation are called) are accommodated in guest houses or in separate rooms, which ideally have a separate entrance, running water, a dry closet and at least a minimum set of household appliances.
As entertainment they are offered beach holiday on the river bank, fishing, hunting, picking mushrooms and berries, visiting the bathhouse, cycling and horseback riding, excursions to local attractions, visiting a farm, feeding animals.
Unfortunately, many Russian villages and the villages do not meet these requirements. It is obvious that in most cases, companies organizing agricultural tours cannot do without government support. Many government officials have already realized the importance of this type of tourism and are making every effort to make their region attractive for lovers of rural recreation.
The development of the agritourism business is proceeding in two directions - the development of a network of tour operators who work in the field of domestic tourism, search for clients and resolve all organizational issues, as well as the creation of guest houses in villages where vacationers stay. The owner of such a house registers his entrepreneurial activity V tax office and receives the status of an individual entrepreneur, and then enters into an agreement for the accommodation of guests with one or more tour operators.
According to surveys that were conducted in Moscow, the Moscow region and Ryazan, the majority of residents of large cities, in addition to the capital, agree to pay from 500 to 1000 rubles per day for accommodation (including meals) in wooden house with partial amenities. Muscovites are willing to pay much more, but they also have higher demands on living conditions (ideally, a cottage with all the amenities, including modern technology).
The majority of respondents named hunting, fishing and gastronomic tourism among their preferred types of recreation. At the same time, older people turned out to be more interested in visiting historical and cultural attractions. The optimal period of stay and recreation in rural areas was 5-10 days. But short weekend tours were no less in demand. Summer was named as the preferred holiday time, with winter in second place (mainly for the purpose of hunting and fishing). In spring and autumn there is a decline in agritourism.
Sysoeva Lilia
- portal of business plans and manuals