Internet business ideas. What business is relevant now and what is in demand?
We answer the question of what types of businesses are relevant in 2017. Which areas of investment are promising and why. After reading the article, you will find out which areas of business will be profitable throughout this year.
Business 2017: what is relevant in Russia despite difficult conditions
To understand what business is relevant now, you need to analyze the trends of 2016 and determine what is in demand during the crisis in Russia. The ban on the import of products from abroad, the increase in the cost of some goods, and the decline in the solvency of the population have greatly affected the work of entrepreneurs over the past two years. As a result, new trends have emerged and business has adapted to the modern economic situation.
Low-price goods, domestically produced products and fast food began to be in demand. Let’s take a closer look at which business areas are relevant now and will continue to develop in 2017.
Catering business: what’s trending now
Catering enterprises are one of the most profitable areas of business. But not all establishment formats are profitable. Restaurants are in a difficult situation. The target audience has decreased, customers began to save on food and moved to a lower price segment.
Fast foods, street foods, canteens and pizzerias are experiencing a real boom. In 2016, the demand for chain establishments with an average bill of 500 rubles increased. In them, customers appreciate the familiar menu, design, regular promotions, and compliance with uniform standards of quality and service.
In large cities of Russia, interest in a healthy lifestyle is growing, which is reflected in nutrition. This trend has given rise to a new format of establishments - healthy fast food and street food, juice bars and salad bars. Their feature: focus on healthy products and their minimal processing, coupled with fast service.
The expansion of the catering market has led to tougher competition. Clients have become more selective. In addition to the taste and cost of the dishes, great attention is paid to the speed of service. For delivery services, the “in 60 minutes or free” principle has already become an indicator of competitiveness.
The format of food trucks and cafes on wheels is developing dynamically. Just a couple of years ago there were only a few cars per large city. In 2016, their number increased several dozen times. The main advantage of the “on wheels” format is mobility. An entrepreneur has the opportunity to study different territories and find out where traffic is higher.
![](https://i2.wp.com/alterainvest.ru/upload/medialibrary/82d/82d9d0001481cacaa755ea8acc9b5140.jpg)
Current trends in the restaurant business for 2017:
Clue: follow the links to see businesses for sale in our catalogs!
- Vape bars
- Healthy food establishments
Hotel business: preparation for the Championship and the problem of non-residential stock
More and more Russians prefer domestic resorts and historical monuments. In addition, foreigners have increased interest in Russian cities. In 2016, Moscow and St. Petersburg became one of the most visited cities in the world. Favorable conditions have emerged for the development of the hotel business.
Owners of hotels and hostels need to take into account changes in legislation. The most significant of them is the law on the classification and placement of commercial organizations in the housing stock.
Important international events - FIFA 2018 and the FIFA Confederations Cup 2017 - will lead to the active development of the hotel business. Football matches will be held in Moscow, St. Petersburg, Kazan, Yekaterinburg and 5 other cities in Russia.
![](https://i0.wp.com/alterainvest.ru/upload/medialibrary/e53/e53c166e351f819dc2dc0782710cb01a.jpg)
Due to the arrival of fans and tourists, the occupancy of the hotel rooms will reach its maximum. Therefore, opening a hotel business now will have a long-term perspective.
The most relevant in the segment will be hostels and mini-hotels. The determining factor is the pricing policy: low cost attracts more guests. Tourists appreciate the family atmosphere of small hotels. Secondly, the owner can independently manage the business, this allows him to reduce staff to a minimum and increase profits.
Popular types of hotel business (Links lead to the Altera Invest catalog of ready-made businesses):
Trading in 2017: profitable directions
The trade sector remains in demand regardless of external factors. People always need to buy food, clothing, household and hygiene items. Which areas of trade will become the most relevant in 2017:
- Goods for children. Stabilization of the socio-economic situation in the country will lead to an increase in the birth rate. As a result, the demand for children's clothing, food, and furniture will increase.
- Food stores. In 2017, demand for economy-class goods will continue, especially domestic analogues of foreign products. The trend toward healthy eating will generate interest in fresh, organic fruits and vegetables. In new areas of large cities, convenience store formats remain the most popular.
- Online stores. Buyers are attracted by the low price and the possibility of delivery. This is a profitable solution for entrepreneurs without experience. Investments are minimal.
- Vending machines. In places with high foot traffic, drinks and snacks from vending machines are in demand. The ease of organizing a business and the autonomy of trade are advantages for beginning entrepreneurs.
![](https://i1.wp.com/alterainvest.ru/upload/medialibrary/5f3/5f38b8c2e0067d9df657fcfb107657d2.jpg)
What business is profitable to open in 2017
If you are guided by objective economic laws, then the crisis phase is the most prosperous and successful time to open your own business. There are several arguments explaining this thesis:
- cheap resources;
- low wage rates. Since unemployment is high, employees are willing to work for less than traditional wages in their sector;
- low competition, as previous market participants are going through hard times and are taking measures to cope with bankruptcy, cover losses and pay off debts.
But when opening a business during a crisis, it is important to very sensitively and competently analyze the market situation and effective demand.
It is important to know! Low incomes of the population force potential buyers to reconsider their consumer basket and abandon some expenses in favor of others. For example, traditionally, during a crisis, the population saves on buying luxury goods, visiting expensive sports clubs, buying new cars, fashionable cosmetic procedures and manipulations.
Therefore, having decided to open a business during a crisis and take advantage of all the advantages of the moment, you must be guided by the following general recommendations:
- Minimize initial investment. You should choose a business that at the initial stage (which will be during the crisis phase) will require zero or small investments.
- Focus on your own knowledge, skills and abilities. To succeed in difficult times, you need to offer a high-quality and unique product at an affordable price. That is, what the entrepreneur does better than others who may be potential competitors.
- Focus on sufficiently high profitability of activities at an affordable price for the client. A profitability level of at least 70% can be considered sufficient.
- Substantively and thoroughly study the legislative framework, register the enterprise in the optimal form and form, and choose the most favorable tax regime. It is advisable to find out whether a patent tax system in the region (PNS) is possible for the chosen activity. If available, you should safely opt for this option. This will allow:
- not to officially keep accounting records, not to draw up or submit any reports to the Federal Tax Service, that is, to save on accounting and reporting;
- pay a small amount, dividing the payment into two stages. The first third - in the first quarter of the year, the rest - at the end.
There is constant demand for certain types of goods and services, and new relevant business niches are emerging in 2017.
The number of small businesses in the country is growing every year, despite the forecasts of skeptics. On August 1 of this year, the Federal Tax Service opened the Unified Register of SMEs for public use, and as of this date there were 5,523,765 entries in it. As of December 1, there were already 5,841,509, that is, over 4 months their number increased by almost 6%. This suggests that the flow of people wishing to open their own business is not decreasing. To understand what business is relevant in 2017, we will note the niches in which there is an increase in business activity and present expert forecasts.
Current business model: Opening a company for renting handymen, income 1.7 million rubles. in year .
A brief overview of statistics: how small businesses fare
According to Rosstat data in 2015, a significant part of SMEs are engaged in the field of trade and personal services related to the repair of household appliances and personal items (Fig. 1).
It is interesting that an analysis of the number of unprofitable enterprises shows minor fluctuations over the past three years (Table 2). From the data presented we can conclude that this value is rather stable for each type of activity. So, the results are better in wholesale and retail trade, and, oddly enough, in construction.
Activities | ||||||
---|---|---|---|---|---|---|
Agriculture, hunting and forestry | ||||||
Fishing, fish farming | ||||||
Mining | ||||||
Manufacturing industries | ||||||
Production and distribution of electricity, gas and water | ||||||
Construction | ||||||
Wholesale trade, including trade through agents | ||||||
Retail trade, except trade in motor vehicles and motorcycles | ||||||
Repair of cars, motorcycles, household products | ||||||
Hotels and restaurants | ||||||
Transport and communications | ||||||
Real estate transactions, rental and provision of services | ||||||
Scientific research and development | ||||||
Education | ||||||
Health and social service provision | ||||||
Provision of other utility, social and personal services |
There are no data for the last two years yet, and it is clear that the situation in the economy during this time, according to at least, has not improved. The RSBI Support Index, compiled quarterly based on a survey of entrepreneurs, helps to assess which industries show greater business activity. Its normal value is 50% and above. The graph shows that since January of this year, all areas of activity have shown growth (Fig. 2).
Where is it better for an entrepreneur: trade, services and production
Despite the relative recovery, all indicators are below normal; things are slightly better in the manufacturing business. Over the three years, trade and services showed the largest decline in profitability. Real incomes of the population in the 4th quarter of 2015, when activity was at its lowest, fell by 9.8% compared to the previous December.
Trade
Gradually, retailers adjusted to the changing demand of the population, and according to the survey, in the 3rd quarter of this year, 19% of entrepreneurs noted an increase in revenue (13% in the second), and the share of those for whom it fell decreased to 33% (from 43%). Of course, food stores have an advantage. The change in demand by product groups and types of services for 6 months (Q4 2015 - Q1 2016) is shown in Figure 4.
The rise in prices did not compensate for the drop in demand (almost 30%) for household appliances and electronics, accessories, and cosmetics. Children's clothing and goods suffered less than others (6-7%). As a result, most retailers are seeing a drop in revenue. However, against this pessimistic background, promising trends are also noted.
Internet trade and its services
There is an increase in sales in online stores. According to Yandex.Market, in 2015, 23.5% more goods were sold than the year before. The flow of buyers from regions remote from the center is growing especially rapidly: the Urals, Siberia. Thus, when thinking about what kind of business to open in 2017, you should pay attention to everything related to online trading, including storage and delivery of goods. Thus, according to the director of SDEK (operator, Novosibirsk), for 9 months of 2016 the increase in applications was 76% compared to the same period of the previous year. In the delivery industry, you can open a franchise business.
SDEK franchise
The main activity is express delivery of goods and documents. Proposals from all cities, including small ones, and CIS countries are considered. Investment size from 200,000 rubles, lump sum contribution - 150,000 rubles, royalties with deferred payment after 6 months - 10%.
Services
In this area, services aimed at the end consumer have become less in demand. People's demands have become more modest, the restaurant business has declined, and the demand for educational courses for adults has decreased. At the same time, the needs in the B2B segment are constantly growing - business to business is more relevant than ever. Promising niches should be looked for in this direction. Among services directly for the population, three niches can be distinguished that are successfully developing despite the crisis.
1. Fast food cafe, fast food
In 2015, the fast food market showed an increase in turnover by 4%, while in general catering - by 1% (data from NPD Group). In the first quarter of 2016, restaurant traffic fell by 14%, while coffee shops and fast food outlets increased by 4% and 3%, respectively. Over 9 months, restaurant income decreased by 1.4% in monetary terms, their share in the total volume of catering enterprises - from 38% to 34%, and fast food expanded to 39% (from 35%).
2. Protecting the interests of bank borrowers
A study by the Sequoia Credit Consolidation company showed that over 9 months of this year, banks sold a record amount of debt to collectors - 245 billion rubles. It exceeded last year's figure for the same period by 42%. At the same time, the share of mortgage loans sold increased to 6% (1% a year earlier). Considering the recently introduced institution of personal bankruptcy, opening a business to protect the rights of borrowers is promising. A successful example is the STOP LOAN company from the city of Ufa, which in 2015 opened 10 franchise enterprises throughout Russia. This business is relevant, and the organizer does not need a legal education.
Editor's note: You can find out more about the proposed business model in the article “Business for protecting the rights of a creditor”.
3. Opening a specialized pharmacy
Sales of medicinal products, as can be seen from the study “Store Store” (Fig. 4), are at an above average level - 6.3 out of 10. The chain pharmacy market is heavily monopolized, and it is becoming increasingly difficult for an individual entrepreneur to survive. Imported medicines have become more expensive, so people are starting to buy more inexpensive Russian medicines from trusted manufacturers. In this situation, switching to a franchise of a well-known brand may be a good solution. For example, it is offered by the domestic company Evalar. According to Vladimir Blinke, the first franchisee who came under the wing of this brand in 2013, in Novosibirsk over the past couple of years, competition in this market has increased 3 times. At the same time, he maintained his position, opened 5 new pharmacies, and the average bill increased by 30%.
As for development in the sphere of services for enterprises (B2B), outsourcing of all types continues to actively develop: IT services, accounting and tax consulting. The turnover of these types of businesses in monetary terms in 2015 increased by 8%. A relatively new promising direction has emerged - the provision of services by third-party organizations in the field of labor protection, technical safety, and industrial safety equipment. Here are two areas that are still poorly developed, and the need for which will grow.
- Removal and processing of MSW
Production
As shown above (Fig. 2), manufacturing small businesses show the highest business activity index over the past two years. Regional subcontracting (production of parts based on orders from large enterprises) and agriculture are actively developing. Below are two promising areas for small businesses.
1 Production of children's toys
Sales of children's toys grew by 8% in 2015, and although this is less than in previous years, there is still demand for them. The problem is that they are expensive, since the goods are mainly imported from abroad (70% from China). Only 10% of them are produced in Russia. The owner of the Market-Igrushka children's goods chain, Oleg Vitkovsky, turned to Chelyabinsk entrepreneurs with a request to organize their production under the store's brand. So far, 10 enterprises have responded to the offer. Everything is required: children's furniture, plastic cars, construction sets. The company's head office is located in Yekaterinburg.
2 Food production
Food products are always in demand and do not require advertising. It’s difficult to call this niche free, but people’s needs are so diverse that there is a place for everyone. This is evidenced by the history of the creation of meat snacks for a healthy diet.
Two young entrepreneurs Kirill Prudnikov and Dmitry Kolesnikov noticed that most “snack” products were sweet: nuts, candy bars, and decided to produce a snack from dried meat. The business was started in mid-2015, with 500,000 of their own funds invested. In December they found two sponsors who invested about 8 million rubles in the project. Now low-calorie “Smeat” is sold in 150 points of Moscow and St. Petersburg, in fitness clubs, gas stations, and mini-cafes. Revenue in 2016 amounted to 1.7 million rubles. Interestingly, the business took an unexpected turn. “Culinary” experts suggested to the entrepreneurs that the product turned out to suit “Asian tastes”, and in the near future the friends are going to present it in China at the Russin Gastro exhibition in Beijing.
Experienced businessmen say that the key to success in the manufacturing field is the golden rule: “don’t look for a way to sell what you make, but make what sells.” In most cases this is true, but the last example is rather an exception. Meat snacks hardly have a chance to become a mass product in Russia, but thanks to their “exotic” taste, they can become a profitable export product.
Thus, the question: what business is profitable to open in 2017 has many answers. The main thing is to find a suitable option for yourself, and one that others need.
To be successful in business, it is important not only to do what you like, but also to follow modern trends. Business sectors do not stand still - everything develops, some faster, some more gradually. But changes are happening everywhere. If you are going to start your own business in 2019, then a mandatory step will be research and analysis of the current state of the business market. We have compiled for you a small list of those business ideas that present the greatest promise in the next two years.
Mobile applications
Surely, you have heard more than once that mobile technologies are increasingly conquering the world. Experts call the mobile application development industry one of the most promising in the coming years. And the sooner you plunge into this area, the greater your chances of starting to make good money from it.
There are just a lot of ideas for creating mobile applications. These can be games, applications for organizing your work process (various planners and electronic notepads), applications for children (educational and entertaining). By the way, pay special attention to mobile applications for children. Nowadays, children get mobile phones from a very early age, and there are not as many specialized applications for them as for adults.
, you need to be able to work with special software that will allow you to create mobile applications; and have a good understanding of human psychology.
Training courses
People are willing to pay money to learn something they really need. If you are an expert in some field or simply have an excellent understanding of something, then consider opening your own courses. The field of information technology and software is especially relevant now. Are you good at Photoshop? Or do you know all the intricacies of a certain programming language? Why not start teaching this to others and make money by selling your knowledge.
![](https://i1.wp.com/dengodel.com/wp-content/uploads/posts/2016-05/thumbs/1462132008_kursy.jpg)
To achieve success in this business area, it is important not only to have an excellent understanding of the subject of study, but also to have the skills to teach and organize an effective learning process.
Opening of EMS fitness studio
EMS fitness studios appeared relatively recently. Previously, most fitness clubs used old, bulky and inconvenient wired EMS machines, which hindered movement and caused inconvenience.
In the summer of 2016, wireless EMS suits for training and fitness appeared in Russia for the first time - such as the i-Motion wireless EMS suit. Over the past six months, more than 150 fitness studios have opened in Moscow alone. From this you can see the growing trend in the popularity of this line of business.
People who are concerned about the beauty and health of their body are now paying attention primarily to EMS training. Exercises with EMS equipment are much more convenient and effective than regular exercises. The principle of EMS training is that you exercise in a special suit for only 20 minutes, which is equivalent to 4 hours of hard training in the gym.
Do you have many EMS fitness studios in your city? Most likely not yet, so open yours and be one of the first. In this business, choosing the right equipment is very important. Pay attention to Spanish EMS equipment, namely the i-Motion wireless EMS suit.
This is an example of high-quality EMC equipment for such training. The i-Motion EMS simulator is certified in Russia, and you do not need a medical license to work with it. The official representative of the manufacturer in Russia offers full service, so there should be no difficulties in working with the equipment.
![](https://i0.wp.com/dengodel.com/wp-content/uploads/posts/2016-12/1482012279_ems-fitness-i-motion.jpg)
As for the potential income from this type of fitness studio, it is quite easy to calculate. The cost of one 20-minute EMS training varies from 700 rubles. up to 3000 rub. Up to 25 EMS trainings can be carried out per day, since the suit has an antibacterial coating and does not require long-term maintenance between different clients. Accordingly, the potential income is up to 75,000 rubles per day from one suit.
Mobile “cafes”
The modern rhythm of life influences the way a person eats. Not always and not everyone manages to find time to have lunch in a “traditional” cafe - with tables and waiters. You have to snack on the go. Mobile food outlets appear on city streets quite quickly - you've probably ordered a glass of coffee or a croissant from such a mini-cafe at least once. A definite advantage of such a business is its mobility - you can test different locations and move your cafe to those places where demand is greatest. You can offer customers drinks (coffee, tea, juices, cocktails), baked goods with fillings (hot dogs, croissants, sandwiches), and sweets.
![](https://i0.wp.com/dengodel.com/wp-content/uploads/posts/2016-05/thumbs/1462132005_kafe.jpg)
, from the very beginning, set a course for creating a whole network of mobile “cafes”. One or two outlets will not bring you much income, but a whole network of outlets around the city is another matter.
Vending machines
We have already written about vending more than once, and in the selection of current business ideas it is simply impossible not to mention it again. Abroad, vending machines are much more familiar to people and more widespread than here. Nevertheless, the topic is very relevant and has great prospects. Vending machines do not require constant supervision; you just need to arrive on time to fill them with goods and collect the proceeds.
![](https://i2.wp.com/dengodel.com/wp-content/uploads/posts/2016-05/thumbs/1462132016_vending.jpg)
To achieve success in this business area, you need to be able to negotiate the placement of a vending machine in a location that is favorable to you. Places with thousands of people daily work best.
Sale of environmentally friendly products
Nowadays there are so many unhealthy products in supermarkets that any store with more or less “clean” products will stand out from the crowd. Vegetables, fruits, meat, dairy products, in the cultivation and production of which no chemical additives were used, will be a very popular product among urban residents if it is “presented” to them correctly.
![](https://i0.wp.com/dengodel.com/wp-content/uploads/posts/2016-05/1462132092_veggies.jpg)
To achieve success in this business area, it is important not to create the “appearance” of usefulness, but to sell truly environmentally friendly and harmless products. Carefully select suppliers of environmental products and work only with proven and conscientious ones.
Trade in goods for children
Parents are ready to buy anything for their children, as long as their offspring are happy and do not need anything. This is why parents as a category of consumers are so attractive to businessmen. You can sell children's clothing, shoes, toys, educational and educational products, and children's hygiene products. If in doubt, start by trading one type of product. In this business, you can go as far as creating an entire shopping complex for children, which will be no less in demand than “adults”.
Printing house
![](https://i1.wp.com/dengodel.com/wp-content/uploads/posts/2016-05/thumbs/1462132227_printing.jpg)
This business idea is to open a printing house and print any paper products to order, most of them advertising. Since advertising has played and continues to play a huge role in almost any business, many companies print tons of advertising brochures, posters, leaflets and so on.
If the equipment allows you to print products in large volumes, you will be able to cooperate directly with advertising agencies. In general, the business is not bad, the main thing is to be able to take your place in the sun.
To achieve success in this business area, you need to use only professional equipment and provide customers with a quality guarantee.
Repair services
![](https://i0.wp.com/dengodel.com/wp-content/uploads/posts/2016-05/1462132197_remont.png)
We are talking about household repair work - from small to large. You can start such a business together with several partners or even alone. You don’t even need a special room at first - you can store the tools in your garage. In the future, this business can develop into an entire repair organization with a staff of workers specializing in one or another type of work.
To achieve success in this business area, it is important to work conscientiously. Only the high quality of work performed will make your clients recommend you to their friends.
Sports institution
This includes fitness clubs, gyms, and sections for a specific sport - choose what you like. A healthy lifestyle doesn’t even think of losing its popularity: just look at how many visitors there are in popular sports clubs. This business requires quite serious investments, because simulators and other equipment are not cheap.
![](https://i1.wp.com/dengodel.com/wp-content/uploads/posts/2016-05/thumbs/1462132271_sporty-man-in-the-gym-centre.jpg)
To achieve success in this business area, you need to work smartly on the pricing policy of services.
Hostels and mini-hotels
A particularly relevant business idea for tourist cities. Not everyone wants and not everyone can spend a lot of money on expensive “star” hotels. A cozy and inexpensive hostel is what many people look for when traveling. Open such an establishment in 2019, and it will be a great start to your business. In addition, a hostel will not require huge investments (by the standards of a large business) - it can be created from several united apartments.
![](https://i0.wp.com/dengodel.com/wp-content/uploads/posts/2016-05/thumbs/1462132333_hostel.jpg)
To achieve success in this business area, love and respect your guests. Provide them with a clean and comfortable place to sleep and rest.
To build a highly profitable business, it is not enough to have a large start-up capital; it is important to follow the latest trends in the business field. Various industries and directions do not stand still - something develops, something loses its relevance, new niches for earning money appear in 2017. All sectors of the modern economy are subject to change. If you are planning to open a business, carefully choose an idea, analyze the consumer market, look for truly profitable and unfilled niches. According to experts, in 2017, as a result of globalization and integration of economies, new directions will begin to develop, and innovations will be appreciated not only in megacities, but also in the regions.
We have compiled for you a list of new business ideas for 2017 that present promise for the coming years. This selection is not radically new trends, just invented in the USA or Europe, the implementation of which is unlikely to interest domestic consumers. We present to your attention relatively new ideas that already have successful examples of implementation in the CIS countries. The equipment and technologies necessary for their implementation are freely available in our country. The selected destinations have not yet become competitive and are free even in big cities.
Recently, in big cities such studios have become a real trend. Over the past six months, more than 150 studios have opened in Moscow. EMS technology itself is not new and has been used in professional sports for a long time. But it received a boost recently, when comfortable and wireless suits replaced bulky and wired suits.
Now regarding potential income. The cost of one 20-minute EMS training varies from 700 rubles to 3000 rubles. Up to 25 EMS trainings can be carried out per day, since the suit has an antibacterial coating and does not require long-term maintenance between different clients. Accordingly, the potential income is up to 75,000 rubles per day from one suit.
The main task at the start of a business will be to inform people about the existence of such technology and get the first customers. The best tool for this will be advertising on social networks. Further, the business will develop through word of mouth.
Commercial offers
If you are a manufacturer or supplier of equipment, an expert or a franchisee in this field, then write to us through the Contact page. Below we will post information about your offer and your contacts.Save this article to your bookmarks. Will come in handy ;)
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