What is the difference between SEO and LSI copywriting? How to use the LSI method in copywriting Differences between LSI copywriting and SEO.
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LSI copywriting is texts, words and phrases in which are interconnected and correspond to the chosen topic.
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These are readable articles written according to given keywords. At the same time, they carry useful information.
Let's say you are looking for materials on SEO promotion. To do this, enter the appropriate query into Google. At the same time, you want to find content that will most fully reveal the answers to the questions that concern you.
You press the “Search” button. At the same time, the search robot begins to sort through all the articles based on your request. He looks not only at whether the text contains a given phrase, but also at the words that surround it. During the analysis process, he found 2 publications on your topic.
In one, we are talking about exactly what you asked about, and in the second, this phrase was mentioned by chance, and the post itself is about children's toys. The robot's algorithms helped him figure this out and, wanting to give you the most useful content, he put this publication at the end. And he brought the post about SEO higher in search results.
Of course, he does not operate with 2 articles, but with hundreds of thousands. At the same time, it compares them all in a similar way and thus generates the output. Therefore, now the TOP positions are taken by sites that contain texts that are useful for readers, with a minimum content of “water” and discussions on related topics.
LSI copywriting: what is it and how to use it
This direction appeared in response to the tightening of search engine search algorithms. It was LSI indexing that helped search engines evaluate the correspondence of text to a given query.
Therefore, publications about nothing with a ton of keywords no longer bring sites to the TOP. Now we need content with a maximum concentration of usefulness and using . They “explain” to robots what your text is about and what the user is looking for.
Interestingly, the more such phrases in an article, the more obvious it is that your material matches the entered query. At the same time, the post is unique, there is no spam in it, and other words are combined in meaning with these phrases.
Search robots have learned to recognize “synonyms and homonyms.” For example, there is the word “cars” that the user enters into the search. And it’s not clear what exactly he needs, because it could be:
- Cartoon.
- Automobile.
- Garden tools.
Therefore, the machine looks at other words in the phrase and analyzes whether you have chosen any of the proposed options. First of all, options with cartoons are given. If that's not it, you can even complain about unsuitable options.
When you start entering the second word, the system will offer new hints. At the same time, the phrases that were in the first case disappeared from the list. Among them you can choose the one you need.
How the system evaluates publications on your site in order to show or not show it in the search results for the entered key:
- If you have posted a review of a cartoon, it probably contains the following LSI words: “heroes”, “cartoon”, “voice acting”, etc.
- When you publish materials about cars and periodically call them cars, most likely you also used the following words: “suspension”, “tuning”, “buy”, etc.
- On websites about gardening supplies, the phrases “two-wheeled”, “equipment”, “cart” could be used.
It turns out that in the request and in the text there are hints for the system, which it compares, analyzes and generates results based on them. It is LSI words that help her understand the context and evaluate the usefulness of the material for the user.
How to find words that will tell the system what you mean? One way is to study the query variations that users enter. All people are different and they can look for the same information using different formulations.
LSI copywriting and SEO
LSI copywriting helps a website rank high in search results. That is, it promotes SEO by saturating the article with words related to the topic of the request.
You can select such thematic phrases if you use:
- Backlights. These are synonyms, place markers, related words on the topic. The latter include formulations like “buy”, “sell”, “order”. But there are up to 10 such words - you can’t stretch it for a large and useful article. Therefore, this method is ineffective and is rarely used.
- TOP frequency dictionary. These are the options that a search engine offers based on what people are looking for about your topic. It is important to understand how many times this or that formulation was used. If the phrase was entered frequently and on many sites, it means that it matches your topic more than others.
- Analysis of the entire collection of search engine documents. If you need to study the entire collection of search queries on a selected topic, use Wordstat.yandex.ru. Plus, study several hundred text positions in search results. This will help you understand which words and phrases appear most often in materials on your topic. Pay special attention to high-quality articles that you found valuable and useful.
LSI copywriting is useful for SEO promotion. After all, for such texts there is no need to make a direct entry of the key. The system will understand what you meant by the context, other phrases, and sentence construction.
LSI copywriting: what else can be useful
When creating a list of LSI keys, a specialist studies a lot of diverse information and gets the opportunity to explore the topic as fully as possible. The result is high-quality text that both people and search robots like.
Such content will attract more traffic to the site due to:
- Trust - the more detailed the article, the better the person who wrote it understood the topic. He used a lot of LSI words - search robots appreciated this.
- Reducing the number of bounces - the system understands what your post is about and shows it only to target users. They don't leave the site quickly because they get what they were looking for.
- Increased time on site - people need more time to explore useful and engaging content.
- Better ranking - a lot of LSI words, which means the site is ranked for a larger number of queries, and not just for the main phrase.
- Reducing competition for key queries - the use of synonyms helps to generate more specific, but less frequent queries. Few people advance using them - it’s easier for you to get to the TOP.
- Reducing spam - the nausea of the text decreases due to the dilution of the main keys.
- Increasing the number of backlinks - other resources are more likely to link to your exciting content.
- Reducing the likelihood of sanctions - you do not saturate texts with keys, so they are protected from spam. Search robots like you.
This is just a list of obvious benefits. What does LSI copywriting give in the long run? Increased recognition as an expert and, ultimately, increased sales.
Even if until today you knew nothing about LSI copywriting, but before that you focused only on creating detailed and high-quality articles, know that you are in the know. Continue to delight your readers with valuable content, only now with a full understanding of what words to use to present it.
Yandex marked the beginning of a new era of SEO. Against this background, the concept of “LSI text” began to gain popularity. Let's figure out what the advantages of such content are, what are the basic principles of its construction, and why I started the material with a cliché phrase about a new era.
What is this?
To be honest, until this moment I had not really delved into the meaning of the term and what it entails. And when I started to figure it out - damn me, did this newfangled word and “modern” approach to writing texts only appear now, giving rise to such a wave of excitement in the RuNet? Everything new is well forgotten old. This saying fits perfectly here. What is now called LSI phrases, I probably called the search semantic spectrum 5 years ago.
Well, okay, that's it, just my sincere surprise. LSI copywriting (from the bourgeois “latent semantic indexing” - “latent semantic indexing”) is a text writing technology in which the emphasis is on including semantic synonyms and words in the material that accompany the main topic and, accordingly, the user’s intentions.
In other words, in order for the text to be considered as relevant as possible to the question asked by the user, it must contain words and phrases that, in the opinion of search engines, must necessarily be present in an article that reveals the stated topic as fully and efficiently as possible.
Let's give an example. If you optimize the text for the query “treatment of hypertension,” then with a high degree of probability it should contain the words “vessels,” “drugs,” “pressure,” “disease,” etc. Taken from my head, guided only by common sense, if that.
LSI and SEO texts
What is the key difference between LSI texts and SEO articles? Firstly, SEO texts often do not seek to answer the question posed by the user and do not carry any useful load. For example, for the request “treatment of hypertension” in the process of “search optimization”, a watery article may well be written that does not give specific recommendations and does not describe methods of treating this disease, but contains only lengthy discussions on this topic, in which keys like “ hypertension treatment price.
Secondly, as already mentioned, SEO optimization often comes down to introducing keywords from the semantic core into the material, and the delicate side of the issue is limited to tweaking mathematical values (for example, occurrence density). At the same time, LSI texts, in addition to keys, must contain a whole pool of individual words and phrases that define the semantic profile of the text.
Collection of LSI phrases
Among the main tools that allow you to collect LSI words and analyze them, I can highlight the following.
Yandex search suggestions and
You have already seen them more than once. You start entering your query into the Yandex (or Google) search bar and you are immediately offered several ending options. These tails (for the most part) will be the LSI phrases of your topic.
It's the same here. The “along with #yourquery#aresearching” area at the bottom of the first page of search results will tell you words and phrases that reveal or are relevant to the topic. We take only the words highlighted in bold, and not all the phrases that are displayed there. Of course, in this case we round up castrated phrases to self-sufficient words: “drugs for the treatment of hypertension” - “drugs for” - “drugs”.
Yandex Wordstat
Here we are interested in the right column - “queries similar to #your request#”, which offers, essentially, the same thing as in the previous paragraph. From this list we take queries and tails that are either logically related to the main one (for example, they are its synonym) or have it in their composition.
Key Collector
A software solution for solving the problem, which includes automatic parsing of values for items 1 and 3 of this list.
Pixel Tools
Option using the service. Here Pixel Tools has proven itself well, collecting values for 1-3 list items. Unfortunately, it only digests single words and does not offer LSI phrases.
Arsenkin instrument
Another useful free tool that will analyze Yandex search results and provide a list of highlighted words (related to the search query), as well as phrases and phrases that are most often displayed in snippets (setting the topic).
Serpstat
A tool from the Serpstat service that collects queries that are semantically related to the searched key phrase. Similar phrases are searched for by their similarity in the TOP-20 search results.
The “Link Strength” parameter corresponds to the number of identical URLs in the search results for the search phrase and the phrase from the report, which helps determine the popularity of LSI phrases.
Ultimate Keyword Hunter
Completing this list is a free program called Ultimate Keyword Hunter. It has only one drawback - it is designed exclusively for Google PS. There are a lot of advantages: it produces one-, two-, three- and four-word phrases (unlike previous services, which work only with individual words); through it you can check texts for inclusion of a given list of phrases (an incredible simplification of the procedure for checking the work of a copywriter); this is the most detailed and useful tool, which, if desired, can be limited to when collecting LSI phrases. Below I attach screenshots of instructions for use.
Writing LSI texts
First of all, I advise you to familiarize yourself with my recommendations regarding texts set out in Baden-Baden. Otherwise we have the following.
Firstly, the copywriter needs to indicate both keys and LSI phrases in the technical specification. That is, you prepare two lists - with keywords (“hypertension treatment price”, “hypertension treatment St. Petersburg”, etc.) and with LSI (“drug”, “doctor”). At the same time, the topic within each LSI phrase must be disclosed in the material. If you are preparing an article with the title “how to cook scrambled eggs” and the LSI list includes “ham,” then the text must necessarily have a subsection on this topic.
Stupid writing (for example, “we’ll tell you how to cook scrambled eggs so that you won’t want to make them with ham”) will not work in the long run. Thus, even at the stage of collecting LSI phrases, we need to filter them for what is guaranteed not to be described in the planned material.
Secondly, ideally, each sentence of the text should contain either a key or an LSI phrase. Readability will not suffer because of this - they, as a rule, are already an organic and integral part of professionally written thematic material.
The number of occurrences of individual LSI phrases is not particularly regulated - it is enough to include each word at least once. But to be even more confident, before writing, you can monitor the number of their occurrences in the texts of the pages in the TOP 10.
Checking occurrences
Due to the inclusion of LSI phrases in the technical specification, the labor costs of not only copywriters, but also yours, for verification significantly increase. However, it can be automated through one of the services - for example, “SEO-Case”, in which you specify a list of keys and LSI phrases, insert text and the system quickly checks it against the specified list.
Hello again! Today I will cover the topic of LSI copywriting . The concept appeared 7 years ago, but has already gained the status of an effective way to promote texts. Over the past few years, this trend has been on the “crest of a wave” and an increasing number of professional copywriters are switching to creating LSI material. What are the features of this technique?
In this article I summarized the opinion of experts + added personal experience to tell you about:
So what is LSI copywriting? A unique technology that will bring sites to the TOP or just another hobby? Read about this and more below.
Basics of LSI copywriting
The term "LSI" stands forlatent semantic indexing. Translated from English, this is latent semantic indexing. The concept first appeared simultaneously with the launch of a Google algorithm called “Panda”. But the methodology was finally formed only in 2013 with the advent of the “Hummingbird” algorithm, which began to understand even conversational queries.
Read also this informative article:
Since that time, search engines began to evaluate the relevance of content not only by the presence of keywords, but also take into account the semantic correspondence to the original query. Now the robot scans and conducts a detailed analysis of all material in order to find sites that best suit user requests. Such content was called LSI text, and with it the concepts appeared: “ LSI-copywriting », “LSI phrases”, etc.
What is LSI copywriting in practice? This is a modern method of writing and presenting texts, in which the emphasis is on content, rather than on density and the presence of keys. With the help of individual words, search engines recognize the meaning of the article and bring it to the TOP when corresponding user queries appear.
I'll give you an example right away. Let's say a user wants to buy a wheel and types the corresponding query into the Google search bar. The robot begins to determine what exactly it meant: sports equipment, a spare part, a movie title, or something else.
Here, the main task of the search engine is to find the required site using related words, understanding which wheel is being discussed in the articles posted on the web pages. If you are selling wheels for a car, then these words will be “buy”, “spare parts”, “vehicle”, etc. The robot understands information about the car.
If you imagine an amusement park, then the LSI words will be: “attraction”, “tickets”, “order”, etc. In this case, the site will be classified as a recreation and leisure establishment, appearing in the search results for relevant queries.
It is these additional words that clarify the search query, helping the robot better understand when to offer your site to the user.
Important nuance:modern search engines are very “smart”, and therefore will return only the most informative and readable texts, and not material spammed with an abundance of keywords.
The main differences between LSI and SEO articles
Non-professional copywriters often sin with a high density of keys in the text. But that's not even the worst thing. The real scourge is the so-called “clumsy” copywriting, when phrases are inserted without any connection with the sentence or topic of the article.
Fortunately, such low-quality content is becoming a thing of the past, being replaced by works in which requests are presented as naturally and organically as possible + supplemented with words that reveal the essence deeper. It is these texts that are called LSI.
Here is a specific example of such text. I’ll immediately cite a short SEO article for comparison to see the difference in contrast.
In both texts the main clue is the word “concert”. But if you type it into the search bar, the robot in the first row will return exactly the text marked LSI. It is more relevant because it contains additional LSI words, most often used with the key “concert” (tickets, sold out).
Educational article on the topic:
So what is the difference between LSI and SEO texts? The first and most important thing is the writing requirements.
As a practicing copywriter, I can say that sometimes it is difficult to place key queries in an article so that they look natural and at the same time correspond to the overall style of the text. This is especially felt when there are an abundance of keys. In this case, you have to combine similar queries, placing them as compactly as possible in a small text. With LSI copywriting there are no such rigid boundaries. Here the keys can be replaced with similar words, which will convey the essence more succinctly, which means the article will be more readable.
"Pros" and "cons" of the latent semantic index
I’ll start with the advantages that they say in favor of using the LSI method when writing texts:
- Will attract the attention of search engines.The robot gives preference to those sites where articles with LSI phrases are posted. It is these additional words that most often increase the information content of the text, making it more interesting for the user.
- Will increase sales of goods and services.Due to minimal competition in the segment where low-frequency keys are used, the ranking of the site will improve. This way, the consumer will be able to find you faster based on a specific request, and this in turn will increase the chances of selling the product.
- Reduces the percentage of “empty” visits.The search engine will show your site only to those users whose request matches the topic of the content. This will reduce the number of non-target visitors who mistakenly end up on the Internet resource.
- The user's time on the site will increase.By posting useful material, you will be able to keep the user on the pages of the site. After all, if he finds the information he needs, he will be happy to spend his time reading it.
- Reduces spam.By diluting the main keys with low-frequency LSI queries and relevant synonyms, it will be possible to reduce the “nausea” indicator.
Against the background of these “advantages”, the disadvantage seems like a mere trifle, but it is still worth mentioning. Thus, when analyzing text, the search engine independently determines important phrases and words. This means that, in theory, it is enough to simply enter a list of LSI words to get to the TOP of search results. But what about the semantic content?
Collecting keys for LSI articles: services and basic rules
Writing LS text begins with collecting key queries. You can find such words and phrases using special services. I propose to take a closer look at the most popular of them.
Yandex.Wordstat
This service will help you analyze search query statistics. To create the semantic core of an LSI article, the keys located in the right column, called “Queries similar to...”, are important. After re-reading the list, you will be surprised at what “gems” users sometimes find your site by.
I'll show you clearly. I took the word “text” as an example. Look in the right column for all those synonyms or similar words that replace the key. Now all that remains is to select phrases that best suit our article. We remember that the more keywords we cover, the larger target audience we can attract.
Read how to use the service correctly in the article:
Word fucker
The free service is the “little brother” of the professional Key Collector. It is equipped with a minimal list of capabilities, and therefore is quite suitable for collecting LSI keys. Using an example, I show a ready-made screen with statistics of requests for the word “text”.
You can read more about the service, its functions and operating principle in the article:
Pixel Tools
One of the most effective services for creating technical specifications in LSI copywriting. After authorization, you need to select the “Technical specifications for a copywriter” tab, specify the region for website promotion and indicate key queries. This is what the finished result looks like.
For an article you need to use words that define the topic. Their list is located in the lower right column.
MegaIndex
A convenient online service, to use which you don’t even need to log in to the site. Just open the main page, select a region and enter your request. The service will analyze all the sites from the TOP for a given key (let’s check the same word “text”) and produce a ready-made table with LSI queries.
Soovle
It is more suitable as an auxiliary tool for collecting keys, since it does not provide many options. Using the service is very simple: enter the desired word in the search bar and click the button on the right. After that, we look at the queries that made it to the TOP of each search engine.
In addition to automatic collection using specialized services, you can also generate LSI keys manually. Google and Yandex robots give these hints when you enter the desired word in the search bar.
The highlighted words will be LSI queries. Choose from them phrases that best suit the meaning of your article. Be sure to include queries with a tail in your semantics, which are low-frequency queries. By posting an article with such keys on the site, you will be able to significantly increase traffic, because the person who enters the extended query accurately and specifically indicates what he wants.
Having decided on the necessary LSI keys, you can check the dynamics of their popularity over the year or month in the selected region. The easiest way to do this is to use the free Google Trends service. True, it will only show requests made through its search bar. This, of course, will not give a complete picture, but it will serve as general information.
In order for the collected keys to correspond to the topic, revealing the topic as deeply as possible, it is worth carrying out a number of preparatory stages:
- 100% understand the topic of the article.This will help you choose from the entire list the most appropriate phrases that will make the text succinct and useful. Always dilute the received keys with additional words in essence and related queries.
- Create a rough structure for the article.By dividing the entire text into semantic blocks, it will be easier to collect key queries for each of them. Always use several services, making a mix of the most informative keys.
As a rule, high-frequency queries relate to general information on a topic, mid-frequency ones allow you to reveal it more deeply, and the task of low-frequency queries is to expand the material, covering the nuances that most interest the reader.
Having formed the core of the text, we move on to its actual writing.
Hello everyone!
Since their inception, search engines have been moving towards meeting ordinary users looking for an answer to their question on the Internet. This movement is accompanied by constant experiments, the introduction of new algorithms and other things, which, in turn, leads to the inoperability of one method after another. Yes, yes, the goal of the PS is to kill SEO completely!
To confirm all of the above, I will mention the well-known Yandex and “Minusinsk”: the first cleans SERP (top search results), and all search results, from low-quality and over-optimized texts, and the second fights. If a couple of years ago you could easily get into the TOP 10 by purchasing links in, or in any other aggregator, now you have to approach this matter with extreme caution. The same can be said about.
But optimizers are not fools - they constantly find ways out of difficult situations. An example is LSI copywriting, which is what I want to tell you about today. Let's go!
What is LSI copywriting?
LSI copywriting is a text writing technique based on semantic orientation. If the topic in SEO texts can be determined by the presence of certain keywords, then in LSI texts the topic is determined based on the semantic connection of the words.
To make it easier to understand:
If the text contains the words “lens”, “photography”, “matrix”, “white balance”, “focus”, “soap camera”, then the text is most likely about a camera.
That is, in LSI copywriting the emphasis is not so much on keywords, although they also need to be used, but this must be done so that they fit clearly into the text and do not stand out, but on the relationship between the words used. It’s not the density of the “keys” that decides here; it’s how the words fit the context of the material that decides.
There are even cases that an article appears in the TOP-3 for a certain request, although it is not in it. Search engines have learned to understand the meaning of the text, which is what the emphasis is on.
How did LSI copywriting come about?
Let's not go into the jungle of forming search algorithms, let's go through it superficially.
As already mentioned, search engines have learned to understand the meaning of the text, which prompted the creation of texts using the LSI method. The first push happened in 2011, when Google introduced a serious algorithm called Panda, whose task is to combat low-quality texts, and generally low-quality pages in terms of ease of interaction for users.
Then, two years later, in 2013, the Hummingbird algorithm appeared, designed to evaluate the completeness of the answer to user requests and, as a result, the meaning of the text, displaying sites with the most comprehensive answer in the search results. With the introduction of this algorithm, the history of LSI copywriting began as a method of website promotion.
For 4 years now, Google has been trying to work with the meaning of the text, and not with keywords.
How to write LSI texts?
There are no clear criteria for the LSI of an article, because the main and fundamental principle is to provide a complete answer to the user’s request. However, there are several points that are important to consider when writing texts of this kind:
- It is necessary to use a large number of thematic words in the article. Thanks to this, the PS will understand what topic the article relates to and what user question it will answer;
- It is necessary to fully disclose the essence of the problem, otherwise “search engines” will consider the material incomplete, therefore, it will be ranked lower;
- Availability of a clear and convenient text structure;
- The information presented in the material must be as reliable as possible;
- You should also demonstrate your expertise on the topic given in the article.
By observing all the above requirements, you can compose a completely suitable LSI text. The main thing is to give the visitor what he was looking for in the most complete form.
Of course, no one has canceled the use of keywords, because one way or another they are the main part of promotion in search engines. In LSI, the use of search queries is necessary for a broader answer, so it is important to use not only basic queries (), but also additional ones. You can collect additional phrases from:
Having worked through all these sources of additional search queries, it is possible to assemble a fairly broad semantic core for LSI text. In this way, you will be able to make your article of sufficient quality from the point of view of PWDs and will help search engines perceive it more easily.
If the topic raised in this lesson concerns work specifically with the meaning of the text, then it would be nice to give a couple of examples that explain its entire essence:
Text No. 1. All seats in the stands are occupied. The referee with a soccer ball enters the field along with the players of two teams - Barcelona and Real Madrid. The match is about to begin...;
Text No. 2. Today attendance is breaking all records. A magnificent spectacle awaits us, which everyone will remember for a long time...
I wrote the above examples on the same topic - a football match. Which text do you think will rank higher? Of course, the first one, since it uses a larger number of words/phrases related to football topics and in particular to “El Classico” (the match between Barça and Real Madrid). In the second, the topic is completely blurred, which will make it too difficult for a person or a robot to understand what it is about.
That is, the more thematic or near-thematic phrases in your material, the easier it will be for a search engine to understand the topic and, as a result, your positions will be higher.
To summarize, we can say that LSI copywriting pushes the boundaries in which SEO texts put us, now there is room for creativity. The main thing is to give a complete answer to the user’s question.
Well, that's all, dear friends!
In the following lessons we will analyze the technical nuances of texts of this type, so subscribe to blog updates if you have not already done so.
See you soon!
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Writing texts for the Internet is becoming more difficult. Fighters for first places in search engine results are looking for more and more miracle cures: “Reduce nausea!”, “Increase uniqueness!”, “More keys!”, “Fewer keys!” and a completely mysterious spell - LSI copywriting. Let's figure out what it really is and whether you should refuse if you are asked to write LSI text.
Let's dive into history
The first way to get rid of fear of something is to understand what it is.
The abbreviation LSI hides the first letters of the term latent semantic indexing, which can be translated from English as latent semantic indexing. But this is only the first monkey, which hides another abbreviation - LSA, derived from the term latent semantic analysis. I think there are enough complicated words for the first paragraph that it’s time to explain.
So, the LSA method has been known since 1988. Initially, it was used to analyze knowledge bases in order to automatically build the structure of a large number of documents and identify relationships between them. We will not delve into the mechanism of operation of LSA; those interested can familiarize themselves with it. All that is important to us is that latent semantic analysis made it possible to find documents that are similar in content based on the words used in them. Sometimes there was even talk about machine “understanding the meaning of the text.”
Of course, such a method could not be ignored by a company that analyzes millions of texts every day. Search giant Google began making the first hints of using something similar in 2011, after the release of the Panda algorithm. A year later, the term LSI copywriting emerged. And in 2013, the Hummingbird algorithm was introduced to the world, which, according to Google, analyzed the meaning of documents.
Immediately after this, there was talk that SEO would soon stop working and everyone urgently needed to master LSI copywriting.
LSI copywriting vs SEO copywriting
Let me remind you how SEO copywriting works: we create a semantic core - a list of keywords that most accurately describe the meaning of the article and enter the words into the text.
In this case, we assume that the search engine compares the user’s request with the text, and if it finds keywords in it, it considers that this text matches the request. Obviously, such a model has disadvantages.
For example, it allows you to insert keywords into the text that are in no way related in meaning to the main content of the article. A few years ago, you could find a bunch of articles on the Internet, in the middle of which there was a link with completely unexpected text. For example, in a recipe for frying meat there was a link to purchasing parts for a car.
Now this is no longer possible, because search engines have learned to cut off such semantic inconsistencies. This is achieved using technologies based on the use of LSA. That is, search engines analyze not only the presence of words from the user’s query in the text of an article, but also pay attention to synonyms, related words and terms that are often used in materials on similar topics.
For example, in an article about car repair, in addition to the words “repair” and “car” there should be the words “car, parts, maintenance, spare parts” and so on. If these words are not present, then the article will no longer rank highly in the specified topic.
From here the principle of LSI copywriting becomes obvious: to use not only exact occurrences of keywords, but also their synonyms, related and similar words, as well as terms characteristic of texts on similar topics. By the way, you can find these words in the word selection services of Yandex and Google.
Looking for the perfect formula
For articles containing more than 3000 characters with spaces, the density of LSI words must be at least 100 words per 1000 words of text. For smaller articles, the density should be reduced to 30 LSI words per 1000. It is advisable to include at least 5 LSI words in the title, HTML title tag. It is advisable to use LSI words in every sentence of the text.
There are other, less specific recommendations:
- Try to reveal the essence of the problem as fully as possible in the article.
- Structure the text for easier reading.
- Check all facts used in the text.
- Show your expertise.
It is believed that such text will be more relevant for the search engine, and therefore, it will rank it higher than others.
LSI copywriting is not a panacea
Like any technology, LSI also has its drawbacks.
The method does not take into account the relationships between words and their order. This means that a disjointed collection of related terms may be "ranked" higher by a search engine than coherent text.
The system does not take into account the polysemy of words. Meaning can be given to the text not only by marker words characteristic of the topic, but also by figurative expressions, metaphors, and comparisons. All this again turns out to be beyond “machine understanding”.
If the text is simultaneously devoted to two different topics, then the system will select only one of them, and this text will not receive positions for the second.
We create intuitive LSI copywriting
At first glance, it may seem that LSI copywriting is the same as SEO, only with a much larger number of keywords. Instead of 5-6 phrases that most fully describe the topic of the article, you will have to enter 15-20 words into the text. And this can’t help but frighten you, because it implies a much larger amount of work.
But let's think for a moment: what is a good article? This is an interesting text for the reader, which answers his questions and fully reveals the topic. To write such an article, the author needs to study the factual material, structure it, and submit it to.
But the main thing is that if you write an article not “turnkey”, as bad SEO copywriters do, but really, then you willy-nilly will use in the text keywords, and related ones, and related in meaning, and characteristic of other texts on this topic. A deeply researched article will itself be an LSI text.
So, if you receive an order for LSI copywriting, don’t be alarmed. Just write.